Awara

We took Awara from selling a handful of mattresses daily to generating 6 figures in daily revenue.

Awara, a new eco-friendly mattress brand from Resident, faced a steep climb in the competitive market. Partnering with us as their virtual GM, we developed a comprehensive growth strategy including an innovative tree-planting program and a groundbreaking influencer program with custom playbooks that drove UGC, whitelisting, and organic opportunities.